Hyperyze is a tech start-up in the automation space, in a new area called hyperautomation, a blend of robotic Process Automation (RPA), Machine Learning (ML) and Artificial Intelligence (AI), using technology to free staff up from manual boring work to focus on projects that are more engaging, making companies more productive.
Objective:
To create their full visual branding and website.
Communicating their brand, services, USP, message, values, and feel clearly and effectively throughout all their visuals.
Problem/Challenge
At the start of the project, the company had no visual branding in place. Our task was to fully create it from scratch, highlighting the uniqueness of what they do: hyperautomation. This innovative concept not only drives greater efficiency, but also empowers employees to focus on more engaging, creative, and meaningful work. It's especially impactful for SMEs, who have traditionally lacked access to these tools due to their high cost.
Website
The layout we created presents information in clear, distinct blocks, guiding the user through the product and company step by step. We prioritised excellent UX to spark curiosity and engagement, starting with futuristic shapes that draw attention.
We presented the information in this section through pie charts, bullet points, imagery, iconography, and a clean, balanced design.
We strategically used white space to enhance readability, and branded shapes and figures, such as nodes and conductors, to visually connect each section, leading users naturally down the page.
We reinforced the brand’s identity and coherence throughout the site by using these elements consistently.
